Salvatore Ferragamo launched a series of exciting activities in selected several iconic cities to combine this new Gancini monogram with locally-inspired brands.
To tell you the story behind the brand classic Gancini logo. The partnership is attended by several art galleries, restaurants and creative boutiques in New York, Milan, London, Paris, and Shanghai, all of which have a combination of innovation and tradition in their respective industries and hold values similar to those of Ferragamo.
From March 1 to March 14, Kate Wood Originals, an eco-friendly handicraft shop, located in the former French Concession, decorated with the Gancini monogram.
Ferragamo, together with Kate Wood Originals, hosted a cocktail party at their flagship store to entertain invited customers and exhibited the bamboo bicycles and wooden phone cases. The bicycle on display is based on the idea of making handicrafts from renewable resources and is incorporated into the Ferragamo of the eye-catching Gancini monogram printed on the bamboo frame. While taking into account the fashion attitude, the Declaration “Sustainable Development” of social responsibility. In addition to bamboo bicycles, the exclusively limited phone cases, combined with natural walnut wood and Gancini monogram fabric, will be presented as a special gift to Ferragamo distinguished guests.